They say that "change is as good as a rest" – if that's true then the past few weeks mean we won't need to rest for a while. You might have noticed that we've introduced a new logo, that was the first step before we revealed our recently. To go along with a new logo and a new store, you of course need new merch!
We kept it simple as you can see, our new pǝddᴉlɟ wordmark sitting proudly on the chest in a puff print – we put it on the right-hand side because everyone seems to put it on the left. The colour palette comes straight from our new palette, consisting of 6 key colours which you'll see across our platforms and within the new store's iconic design. Extra points if you wear the merch when you're in the store.
